AI platform for optimizing creative ad strategies. It analyzes metrics like click-through rates and ad recall to enhance brand performance. Users can pretest ads and adjust for better results.
Features
Creative Optimization
AI technology that learns what enhances or damages your brand, providing insight for optimizing every creative project.
Ad Performance Analysis
Tools that provide data on metrics like click-through rate, ad recall, brand association, and text saliency to understand what works in your ads.
Neuroscience-powered insights
Uses neuroscience to analyze advertising content and predict its effectiveness.
Creative guidance
Offers suggestions to improve ad content based on data-driven insights.
Dashboard overview
Provides a comprehensive dashboard for quick insights into ad performances.
Ad Optimization
Optimize your creative advertisements rapidly to improve performance metrics like branding and conversion.
Platform Compatibility
Compatible with platforms such as TikTok, Meta, Instagram, YouTube, Amazon, TVC, and Out-of-home.
Semantic Analysis
Evaluates creative elements like background, actions, people, text, and audio to determine impact on each channel.
Cognitive Analysis
Assesses cognitive factors such as content complexity, emotions, and context to understand performance drivers.
Creative Analytics
Provides insights into what works in your ads on each channel, identifying successful and unsuccessful elements.
Attention Optimization
Optimize ad attention to keep users engaged and ensure the message gets through effectively in digital spaces.
Cognitive Impact Prediction
Use AI models to optimize memorability, distinctiveness, authenticity, and cognitive metrics to enhance audience perception.
Performance Leveraging
Analyze data to understand ad success and predict performance, aiding in strategic optimization.
Human Reaction Analysis
Collect millions of reactions to image and video ads to improve content impact.
Deep Learning Model Training
Train models to predict cognitive impacts of ads based on collected human reaction data.
Model Evaluation Against Human Behavior
Evaluate AI models' predictions by testing them against actual human behavior to ensure accuracy.
Increase KPIs through better creatives
Low-performing creatives harm the KPIs on your platform. This feature helps level up the ads to unlock your true marketing potential.
Optimize client's platform performance
Provides clients access to data on what creative strategies drive more impact, helping them to boost performance and improve.
AI Ad Building
Trains out-of-maker AI models to allow clients to build impactful ads with no production costs.
Performance Predictions
Offers pre-launch predictions for ad performance by utilizing advanced machine-learning models and historical data to estimate the effectiveness of campaigns. This allows users to optimize and tailor ads for better engagement and reach.
Creative Recommendations
Provides suggestions on how to optimize creative elements in ads. The system analyzes various visual and textual aspects of the ad to enhance its appeal and effectiveness, leading to higher engagement rates.
AI-powered pretesting
Memorable provides AI-powered pretesting capabilities that help clients optimize ad creatives before launching campaigns. This improves click-through rates and reduces cost-per-click.
Algorithm for Key Visual Selection
Helps choose the best key visual among multiple alternatives by evaluating their branding and conversion impact effectively.
Impact Analysis
Provides insights into how the chosen key visual performs, assisting in data-driven decision making to improve branding and conversion rates.
Single Message Focus
This approach emphasizes focusing on a clear, simple message to convey the product's strength effectively through emotions like disgust and anger, creating memorable impressions.
Memorability Meets Brand Presence
Integrates brand presence with high-impact moments to ensure the brand information is transmitted clearly, making sure the brand is not just seen but remembered.
Cognitive Ease
The ad design uses simplicity and clarity to ensure that the brain processes the message easily, resulting in more effective memory retention.
Authenticity
Utilizes relatable and organic elements through user-generated content and storytelling, which increases viewer engagement and builds a connection with the audience.
Modular Memorability
The research introduces 'Modular Memorability: Tiered Representations for Video Memorability Prediction', a framework for analyzing factors that impact memorability with a novel prediction model.
Feature and Contextual Information Combination
Develops a memorability model that combines information from different feature tiers and contextual data, surpassing existing video memorability datasets.
In-depth Model Ablation Study
Analyzes the model part by part to understand how its modules offer different cognitive insights, extracting predictive insights on different cognitive levels.