SaaS product for human insights through surveys and interaction tracking. Allows you to gather daily insights, understand user behavior, and visualize data. Provides end-to-end customer insights and decision-making support.
Features
Survey Builder
Create surveys to gather insights from customers using a user-friendly interface.
Visual Data Dashboard
View collected data in a visual dashboard to easily interpret customer insights.
Team Collaboration
Collaborate with team members on survey creation and data analysis.
AI-Powered Insights
Utilize AI to identify patterns and generate insights from survey responses.
AI-moderated interview
Allows users to take a 5-minute sample AI-moderated interview regarding soft-drink purchase behavior. The feature captures responses via an online form.
AI-Moderated Interviews
Participants in the Strella study express a clear preference for AI-moderated interviews over human moderation. AI moderation offers consistency, removes interviewer bias, and provides a comfortable environment for participants to respond honestly.
AI-Powered Interviews
Conduct interactions with respondents using AI, providing quick and insightful feedback from a large audience. Specifically useful for understanding customer behavior on Amazon.
Synchronize Qualitative Responses
Integrate synchronized qualitative data to enhance customer research insights.
In-Depth Understanding of Customer Journeys
Gain deep insights into customer journeys and the decision-making processes leading to product purchase.
Interactive Dashboard
Access an interactive dashboard to visualize and analyze collected data effectively.
Customizable Experience
Tailor the research experience to suit specific research needs, allowing for flexible customer interaction strategies.
End-to-End Platform
Streamlines every step from recruiting participants to conducting interviews and reporting insights. No need for multiple tools or specialists.
Flexible, Human-Centered Research
Empathy and human touch focus, adaptable to user needs, allowing for customized experiences like creating your own interviews or using pre-made questions.
Real-Time Insights
Provides insights immediately to keep teams ahead of competitors. Includes features like auto-generated highlight reels.
Empower Teams
Enables anyone on the team to conduct research, ensuring comprehensive and unbiased insights.
Video Conferencing Interviews
Conduct in-depth, interactive interviews with customers via video conferencing tools. This allows for deep exploration into customer motivations and experiences.
Focus Groups
Explore perspectives of multiple participants on a subject simultaneously, capturing diverse customer insights.
Observations
Observe participants' interactions with products or services to gain genuine insights without active participant involvement.
Surveys
Quantitative tool to gather standardized data from large numbers of participants efficiently.
Descriptive Statistics
Summarize informational data through measures of central tendency and dispersion.
Longitudinal Surveys
Collect data over long periods to assess changes and developments accurately.
Moderated Interviews
Dynamic and personalized AI-moderated interviews tailored for specific needs, synthesized into meaningful insights.
Upload Interviews
Upload previously recorded interviews for analysis, generating insights from existing data.
Query for Insights
Request specific insights or patterns across the data for targeted analysis.
Research Repository
Store all interviews, both AI and human-moderated, ensuring easy access and organization for future reference.
Mitigate Bias
Strella's tools aim to minimize bias by ensuring questions are neutral and objective, leading to more reliable insights.
Available 24/7 & Multilingual
The interviewer tool is online and accessible at any time, and it supports multiple languages, allowing for diverse audiences.