AI-powered tool for media list creation, performance measurement, and crisis management. Analyzes online news and public relations data to optimize media outreach and assess journalist impact. Offers advanced metrics, customizable dashboards, and data from 150,000 sources in 50+ languages.
Features
Audience-first analytics
Analyzes article-level user behavior data to provide progressive metrics that drive results, with data from 150,000 news sources and over 37,000 distinct user personas.
Measurement dashboard
Customize dashboards to track crises and measure impact with metrics for coverage analysis. This includes gaining insights into article-level reach, sentiment analysis, and audience engagement.
Tailored media lists
Access and tailor global media lists across different categories for hyper-targeted PR plans, utilizing data from over 180,000 news sources.
AI-powered real-time tracking
Tracks over 800 million domains regularly in over 50 languages, providing extensive news coverage and real-time search capability across 260+ keywords.