Fibbler is a SaaS tool that helps identify high-value deals using LinkedIn Ads data. It seamlessly connects with CRM systems like HubSpot and Salesforce to streamline ad data integration. Key features include account and persona targeting, pipeline and revenue tracking, and automation for high-intent deal identification. The platform is designed to enhance ad effectiveness without unnecessary enterprise complexities.
Features
Search and Research
Allows users to search companies or contacts in their ad data to identify prospects.
Automated Reporting
Automates the collection and reporting of Slack ads performance.
API integration
Supports integration with the LinkedIn API for seamless data transfer.
Direct Data Transfer to HubSpot or Salesforce
Transfers LinkedIn ad data directly into HubSpot or Salesforce for further action and analysis.
Simple and Intuitive UI
Offers a user-friendly interface that simplifies ad data analysis.
CRM Data Sync
Fibbler allows the customer to connect their LinkedIn account and their CRM like HubSpot or Salesforce. It automatically pushes LinkedIn ads, clicks, impressions, and engagement data to the CRM account, helping keep sales data up-to-date.
In-app Company Insights
Fibbler can connect to LinkedIn and either HubSpot or Salesforce. It retrieves deals from the CRM and matches LinkedIn ad company data with the CRM company data based on domain, enhancing insights into company performance.
Automatic Data Retrieval
Fibbler makes API requests to LinkedIn to access ad data and CRM systems like HubSpot or Salesforce to retrieve deals data. This process is automated to ensure data currency and accuracy.
LinkedIn Clicks Custom Field
A field called 'LinkedIn Clicks' is created in Salesforce to record the number of clicks from LinkedIn, set for intervals of 30, 60, and 90 days. It involves creating a custom number field.
LinkedIn Impressions Custom Field
A field called 'LinkedIn Impressions' is created in Salesforce to track the number of impressions from LinkedIn for 30, 60, and 90-day intervals. This involves creating a custom number field.
LinkedIn Engagements Custom Field
A field called 'LinkedIn Engagements' is created in Salesforce to track user engagements from LinkedIn for 30, 60, and 90-day intervals. It involves creating a custom number field.
Field-Level Security Configuration
After creating custom fields, set the field-level security to ensure these fields are visible to specific required profiles. This involves setting visibility and permissions in the Salesforce setup.
API Access for Account Object
Integration requires API access to the Salesforce Account object to push LinkedIn ads data into custom fields and to query account details like domains for data matching. Endpoints used include 'objectApi' and 'query'.
Audience Insights
See detailed charts and statistics to gain insights into your audience's behavior and preferences on LinkedIn.
Ads Performance
Track and analyze the performance of your LinkedIn advertisements to optimize for better results.
Integration with LinkedIn
Seamlessly integrates with LinkedIn accounts to pull data automatically and provide real-time analysis.
Campaign Management
Manage and tweak your campaigns from within the platform, allowing for greater flexibility and control.
Content Scheduling
Plan and schedule content to be posted on LinkedIn, ensuring consistent engagement.
Engagement Content Feature in HubSpot
Creates a data object in HubSpot when specific goals are triggered, such as visits to a website. This uses engagement data to trigger workflows within HubSpot.
Google Sheets Integration
Extracts contacts who have engaged with ads and organizes them in Google Sheets. It creates a JSON API to link this data to HubSpot for automated actions.
Campaign Customization
Users can customize the engagement timeframe in HubSpot to tailor campaigns based on specific user actions and timings.
Automated Outreach Scheduling
Automatically schedules outreach campaigns by syncing Google Sheets data with HubSpot based on engagement metrics.