Service that creates and manages newsletters and social media posts for professionals. Focuses on using your expertise to engage your network without needing you to write. Process includes discovery, planning, and optimizing content. Ideal for attorneys, financial advisors, and entrepreneurs.
Features
Done-for-You Newsletters
Transforms your expertise into marketing content without the need for you to write anything. They craft newsletters and social media posts to keep your network engaged.
Discovery Process
Initial step to understand a business's existing content and voice to tailor the newsletters to speak to the audience effectively.
Planning Stage
Combines ideas to create a monthly plan, ensuring content is on brand and on schedule.
Optimization
Focuses on fine-tuning and continuous testing over time for maximizing audience growth via email and social media content.
Social Media Promotion
Comparing the effectiveness of social media to newsletters for direct lead generation. It emphasizes newsletters as more direct.
Value Addition
Outlines the enduring value provided by newsletters, as compared to other marketing methods.
1:1 Connection
Focuses on personalized communication advantages of newsletters, providing direct access to a dedicated audience.
Law Firm Marketing Case Study
A downloadable resource detailing a marketing strategy for a law firm. The case study explains how digital presence was enhanced using newsletters and social media, resulting in increased website visits and newsletter open rates.