Tool for creating UTM links to track the performance of marketing and advertising campaigns. Helps monitor traffic sources, referrals, and ads effectiveness.
Features
UTM Link Generation
Allows users to generate UTM links by adding various UTM parameters such as source, medium, campaign, term, and content to track campaign performance.
Real-time Link Preview
As you complete the form, the UTM link is shown in real-time, allowing you to see the final URL instantly.
Required and Optional Tag Options
Guides on which UTM tags are required, like source, medium, and campaign, and explains that term and content are optional.
UTM Tag Formatting Tips
Provides best practices on formatting UTM tags, such as using lowercase, underscores, avoiding special characters, and using descriptive values.
Privacy-Friendly Analytics
GoodMetrics respects user privacy while providing detailed analytics about website visitors and behavior without requiring complex onboarding or data delays.
Real-Time Reporting
Delivers actionable real-time data about website visitors and their behavior on your site, with no learning curve or data delays.
GDPR Compliance
Ensures privacy compliance with GDPR, eliminating the need for obscure cookie banners while still providing detailed reporting.
Manual UTM Parameter Addition
Explains how to manually add UTM parameters by appending a question mark (?) to the end of the URL and including the UTM parameters and their values.
UTM Builder Tool
Describes the use of a UTM builder tool that simplifies the process of adding UTM parameters by providing fields for each parameter and generating the full URL.
Analytics Glossary
A comprehensive glossary of web analytics terms that helps users understand various metrics and concepts related to web analytics.
Direct
Users who type your website URL directly into their browser or use a bookmark to access your site.
Referral
Other websites that link to your site, which could include blogs, news sites, online directories, and forums.
Organic Search
Users who find your site through a search engine query but not through paid advertisements. Common search engines include Google, Bing, and DuckDuckGo.
Paid Search
Users who click on paid advertisements in search engine results (e.g., Google Ads).
Social
Traffic that arrives from social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and others.
Visitors who click on a link in an email message, assuming the link has been tagged correctly with email parameters or the email system is recognized by the analytics software.
Average Session Duration Calculation
Explains how to calculate average session duration by dividing the total duration of all sessions by the total number of sessions in a specific time frame.
Factors Influencing Good Average Session Duration
Describes benchmarks for different types of websites, explaining that a good average session duration can vary based on industry, website type, and goals.
Tips to Increase Average Session Duration
Provides advice on increasing average session duration, focusing on providing high-quality content and a positive user experience.
Comparison Between Average Session Duration and Average Time on Page
Clarifies the difference between average session duration, which measures engagement across the entire site, and average time on page, which calculates time spent on a specific page.
Understand Where Traffic is Coming From
Detailed breakdowns of traffic sources to identify which ones are most effective, utilizing UTM parameters for granular tracking.
Invest in High Value Traffic Sources
Identifies high-value traffic sources by tracking customer journeys and determining conversion results that matter to your business.
Better Understand Customer Journeys
Analyzes customer interactions on your site to highlight potential problem areas and optimize user experience.
Leverage Audience Segmentation
Advanced segmentation capabilities to gain insights into how different users interact with your site, allowing targeted improvements.
Conduct Trend Analysis
Ability to track trends in performance data over various time periods to proactively address changes in customer behavior.
Event-Driven Data Model
GA4 uses an event-driven data model which tracks each action individually, requiring more processing time to compile meaningful insights.
Data Sampling and Event Queuing
GA4 uses sampling to manage large volumes of data, analyzing a subset rather than the entire dataset. This conserves resources but requires additional processing.
Advanced Attribution Modeling
GA4 introduces cross-platform and cross-device attribution modeling, using machine learning to assign value to user actions across channels.
Reporting Features
Google Analytics 360 offers more features than the free GA4, such as greater limits on the number of events and audiences, and up to 25 times more data exports. GA360 also provides advanced reporting capabilities with integrations to BigQuery.
Data Processing Guarantees
GA360 provides continuous and more accurate data processing, unlike standard GA4 which may not always provide data in real-time.
Included Products
GA360 is part of Google Marketing Platform and offers additional products like Display & Video 360, Search Ads 360, Campaign Manager 360, and Tag Manager 360 that integrate for enhanced capabilities.
Cost
GA4 is free, while GA360 is a paid product, usually suitable for larger enterprises with a need for extensive data management and analysis.
Manual Code Inspection
Inspect the site's source code to detect if Google Analytics is embedded directly in the site's HTML. It involves searching for 'UA-' or 'G-' within the code to find the Analytics script.
Google Analytics Plugin Search
Check if a WordPress plugin is being used to insert Google Analytics. This involves looking at the installed plugins, which may include popular ones like "Site Kit by Google."
Review Theme or Template Code
Inspect theme files in WordPress for Google Analytics scripts, especially within the header or footer sections, which are sensitive for code embedding.
Google Tag Manager
Google Tag Manager may be used to implement Google Analytics. Removing it involves checking the Tag Manager container to ensure the Analytics tag is not there.
Page Builder or Theme Integration
Certain page builders or themes might offer direct integration for Google Analytics, embedding it within their settings, requiring adjustments in these specific interfaces to remove the Analytics tracking.
Ranking Factors
Google documentation mentions over 2,058 modules and 3,024 attributes that contribute to ranking calculations. However, the specific weighting of these attributes is not disclosed.
Content Demotion
Google can demote content that indicates low-quality through signals like irrelevant domains, inconsistent contact info, and link mismatch.
Caching Copied Pages
Google keeps a copy of every version of a page it has indexed, which helps in analyzing the changes made to URLs.
Backlinks
The revenue and diversity of backlinks contribute significantly to a page's ranking potential, being a factor in domain authority.
PageRank
Google's PageRank remains a crucial element in ranking, factoring in backlinks and site authority.
Authorities and Site Authority
Google uses social authority and site authority. Social authority relates to content's potential in impacting the site's ranking, while site authority scores are calculated for many years.
Concerns About Old Tools
Tools like Chrome may impact ranking, indicating factors outside direct content influence.
Importance of User Experience
Factors like clickthrough rates, long clicks, and unpushed clicks impact the content evaluation and user experience.
Page Size and Page Speed
Page speed and size, including the amount of personal information used, can influence ranking adjustments.