Whitefish is a platform that replaces disconnected CRMs, legacy tools, and middleware with a unified infrastructure for data, identity, and messaging.
Features
Unified customer identity
Provides a single, consistent customer identity across all touchpoints, ensuring seamless customer experiences without the need for multiple records.
Real-time data ingestion
Allows for the real-time collection and execution of data, providing up-to-date information and actions based on the latest customer interactions.
Omnichannel orchestration
Facilitates seamless messaging and interactions across all channels, keeping communication consistent and personalized without managing separate logic.
Native CRM, DMS, and CDP
Integrates CRM, data management, and customer data platform functionalities within one system, eliminating the need for multiple tools.
Built-in compliance and privacy
Ensures data handling is compliant with privacy regulations, with embedded permissioning and privacy features to protect customer information.
Reduction of Platforms
Replaces multiple systems into one cohesive platform, allowing businesses to operate more efficiently without relying on several separate tools.
Scalable Architecture
Built to handle growing amounts of data and operations without increasing complexity, ensuring that businesses can scale up their operations smoothly.
Data Usability
Facilitates easy access and usage of data across various channels, roles, and workflows, improving decision-making and operational efficiency.
Invisible Infrastructure
Operates quietly in the background, ensuring that teams can work without being distracted by unnecessary noise or clutter.
Real-time identity resolution
Whitefish offers real-time identity resolution across multiple inputs, ensuring a consistent and unified view of customer data.
Unified customer profiles
Creates unified customer profiles by cleaning and structuring historical data, providing a comprehensive view of customer interactions.
Custom tagging and segmentation
Allows for custom tagging and segmentation without confusion or database chaos, enabling precise targeting and analysis.
Instant data availability
Ensures instant data availability across the entire stack, supporting engagement, analytics, and operations seamlessly.
One Customer Record
Every message, channel, and conversion are tied to the same identity, ensuring consistent communication.
One Logic Layer
Behavior-based triggers that work across systems to streamline messaging processes, not confined to one platform.
One Measurement Framework
Allows users to understand the effectiveness of messages by tracking what worked, where it landed, and what it drove.
Built-in Privacy Rules
Automatically manages communication rules to ensure messages are sent only to the right people at the right times.
Channel-Agnostic Outputs
Supports various communication channels such as email, SMS/MMS, direct mail, phone-based handoffs, and web personalization.
Customized Data Solutions
Provides tailored data solutions that fit specific business needs, ensuring efficient and effective data management across multiple channels.
Omnichannel Integration
Offers integration across various communication and sales channels, streamlining operations and enhancing customer experience.