Creative Score is a marketing tool that provides objective feedback and analysis for marketing creatives, helping enhance the quality and performance of ads and campaigns. It uses scientifically backed principles to score creatives and offers actionable recommendations to optimize marketing assets.
Features
Immediate objective feedback
Provides instant, objective feedback on your marketing creative through scientifically backed performance indicators, optimizing the quality and performance of every ad.
Creative analysis and scoring
Analyzes and scores your creative across 200+ scientifically backed principles in under 90 seconds, helping you identify what works and why.
Behavioral science analysis
Incorporates insights from behavioral science to help understand and predict how audiences will resonate with your marketing assets.
Storytelling and image analysis
Evaluates the textual and visual elements of your creatives, giving insights into how effectively your story and visuals engage and communicate with your target audience.
Personalized Objectives and Audiences
Allows you to define specific objectives and target audiences for more tailored and effective creative strategies.
Creative Evaluation Tools
Provides a suite of tools for evaluating creative ideas and processes, helping users improve their creative strategies.
Data-Driven Insights
Offers insights based on data collected from creative processes, allowing users to make informed decisions.
Integration with Creative Platforms
Seamlessly integrates with various creative and productivity platforms to streamline the evaluation and improvement process.
AI-driven analysis
Leverages AI models like Llama, Google, and Claude to analyze marketing communications and provide optimization suggestions based on CreativeScore-defined criteria.
Proprietary LLM generation
Creates and trains proprietary large language models to deliver personalized and accurate recommendations to users.