Digital Content Governance refers to the framework of policies, processes, roles, and standards that ensure digital content across platforms is created, managed, published, and maintained effectively, consistently, and securely. It ensures that content aligns with organizational goals, brand identity, legal requirements, and user experience standards. This governance helps maintain content quality, accuracy, compliance, and relevance across websites, social media, intranets, and other digital channels.
Features
Content Repository
Provides a structured storage system where all digital content is securely stored and easily accessible, ensuring consistency and centralization of information.
Content Guidelines
Offers a set of best practices and standards for content creation and management to ensure brand consistency, legal compliance, and quality across all digital platforms.
Approval Workflow
Implements an efficient content approval system that ensures all content is reviewed and approved by relevant stakeholders before publication, maintaining content quality and accuracy.
Performance & Metrics
Facilitates the tracking of content performance across digital channels, providing insights and analytics to measure effectiveness and engagement.
Compliance Tracker
Monitors and ensures that all digital content adheres to legal standards and regulations, reducing the risk of non-compliance.
Content Calendar
Helps in planning and scheduling content publication across various platforms to maintain a consistent and strategic online presence.
Content Audits
Conducts thorough evaluations of existing content to ensure it remains up-to-date, relevant, and aligned with organizational goals.