Better Buy is a web browser extension that helps users shop smarter online by exposing harmful product details and suggesting better alternatives focusing on health, wealth, and sustainability.
Features
Real-time product scores
Displays real-time product scores based on factors like sustainability, ethics, and health impact while you browse online stores.
Detailed breakdown and alternatives
Click on the Better Buy icon for a detailed breakdown of product ratings and discover better product alternatives, enhancing your shopping experience.
Promotes sustainability and ethics
Highlights brands with minimal environmental impact and ethical production practices, encouraging responsible consumer choices.
Fair pricing evaluation
Helps identify products with fair pricing and true value, steering consumers away from unnecessary markups.
Product lifespan evaluation
Evaluates and suggests products that are built to last, offering long-term value and reducing unnecessary waste.
Product Transparency
Provides detailed information about a product's sustainability and ethical background to inform consumers.
Ethical Purchasing Guidance
Helps users make purchasing decisions that align with their personal values, focusing on health, community impact, and environmental sustainability.
Data-driven scoring system
Calculates product scores using accurate data, independent research, and industry standards to provide objective insights.
Sustainability assessment
Evaluates products based on their environmental responsibility, such as carbon footprint, use of sustainable materials, and waste reduction.
Ethics evaluation
Assesses a product's ethical considerations, including fair labor practices, humane treatment of animals, and corporate behavior.
Lifespan assessment
Grades products based on their durability and longevity, favoring those that are built to last and are reparable.
Price & value assessment
Ensures that products are priced fairly relative to their quality and ethical impact, rewarding those that offer high performance and longevity.
Alternative recommendations
Suggests better-rated alternatives for poorly graded products that match in style, function, and price.
Transparent scoring
Calculates and displays scores for products based on a detailed analysis of various data sources, ensuring users can make informed decisions.
Suggests alternatives
Offers users alternative product recommendations, helping them find the best options available on the market.
Data-driven evaluations
Utilizes data from diverse sources to provide comprehensive evaluations of products across different websites.
Customization options
Allows users to customize their preferences on the platform to tailor recommendations and insights.
Sustainability focus
Incorporates sustainability metrics into product evaluations, supporting environmentally conscious purchasing decisions.
Coupon and discount display
Displays available coupons or discounts for products, helping users save money on their purchases.
Sustainability Insights
Provides detailed information on the sustainability practices of products, helping consumers make informed choices.
Chemical Information
Offers data on the chemicals used in products, allowing consumers to assess potential health impacts.
Product Storytelling
Shares the stories behind products, enhancing consumer understanding of product origins and ethical considerations.
Product Recommendations
Offers tailored product suggestions to users based on their browsing habits and preferences to help them find suitable products easily.
Better Buy Scores
Provides scoring for products to help users evaluate and make informed purchasing decisions.
Alternative Product Suggestions
Recommends alternative products that might offer better value or match the user's needs closely, expanding their shopping options.
Affiliate Links
Utilizes affiliate links to direct users to products, allowing Better Buy to earn commissions from purchases made through these links without additional cost to users.
Product Interaction Tracking
Automatically collects data on user interactions with product pages, including clicks on Better Buy Scores and engagement with alternative recommendations, to enhance the accuracy of shopping suggestions.
Behavioral Analytics
Tracks shopping cart behavior and purchase decision factors to understand user preferences, enabling Better Buy to provide tailored product recommendations and insights on shopping trends.
Affiliate Tracking
Monitors completed purchases through referral links to evaluate the performance and effectiveness of affiliate marketing strategies.
Consumer Segmentation
Classifies users based on their shopping behavior, such as ethics-driven or price-driven shoppers, to deliver more relevant product suggestions.
Cart Abandonment Insights
Analyzes reasons behind users leaving a shopping cart without purchasing, such as high shipping costs or unfavorable price comparisons, and uses this data to improve user experience.