Segment is a customer data platform that helps businesses collect, clean, and control their customer data.
Features
Data Collection APIs
Segment provides APIs that allow you to collect customer data from your websites and apps. This data is then organized and made accessible for analysis and action.
Real-time Data Processing
With real-time data processing, Segment helps you process customer interactions instantaneously, ensuring that your data is always up to date and actionable.
Data Warehousing
Segment allows you to send and store your collected customer data into data warehouses like AWS Redshift and Google BigQuery for further analysis and insights.
Privacy Controls
Segment offers robust privacy controls to manage customer consent and data governance, helping businesses comply with GDPR and other regulations.
Integrations
Segment connects with a vast number of marketing, analytics, and data storage tools, allowing seamless data flow across your tech stack.