AI platform for mobile games marketing. Helps acquire high-quality users with data-driven recommendations and reward algorithms. Uses ROAS algorithms for targeting based on age, demographics, and competitor games.
Features
Game Recommendations
Provides personalized game recommendations to users based on their preferences and behavior patterns. This helps in targeting users with relevant content, increasing user engagement and satisfaction.
Reward Algorithm
Allows games to reward users with points for gameplay duration and progression. These points can be exchanged for gift cards and vouchers, promoting user loyalty and retention through a loyal rewards program.
ROAS Algorithm
Analyzes user data including app usage, engagement, and demographics to identify users more likely to make purchases. This allows targeted marketing with higher returns on ad spend.
Age & Gender Targeting
Enables targeting based on age and gender to ensure marketing efforts are directed towards the most relevant demographics for a game.
Vertical Targeting
Focuses on reaching users interested in similar game genres or verticals, enhancing relevance and engagement.
Competitor Game Targeting
Targets users playing competitor games, using app IDs to redirect them toward the client's game, leveraging competitor data for strategic user acquisition.
Lookalike Targeting
Creates lookalike audiences from existing paying users, acquiring new users who share similarities with current valued customers.