The product is a data platform that enhances marketing by providing identity matching, data enrichment, and audience creation. It helps businesses improve their return on ad spend (ROAS) by cleaning their data and targeting the right audience using first-party data.
Features
Identity Matching
BDEX offers identity matching to help businesses identify and reach their target audience more effectively. It involves reconciling disparate data points to form a comprehensive picture of customer identities.
Data Enrichment
Enhances existing customer data by adding valuable insights, which improves targeting and personalization efforts. This helps in gaining a deeper understanding of customer behaviors and preferences.
Audience Creation
Allows businesses to create customized audience segments based on specific criteria. This feature is useful for tailored marketing campaigns and improving engagement rates.
Customer Finding Accuracy
Find your next customer with 90% accuracy using advanced data algorithms.
Identity Graph
Explore the most accurate identity graph available in the U.S. to better understand and target your audience.
Machine Learning for Data Enhancement
Expand your audience with machine learning by improving data quality with identity resolution.
ROAS Improvement
Improve your Return on Ad Spend (ROAS) by 43% by leveraging high-quality data solutions.
Real-Time Targeting
OmniSource IQ provides real-time targeting by organizing real-time structured data signals from multiple sources, allowing users to find customers who are ready to buy at any moment. This feature ensures enhanced precision in targeting the right audience.
Custom Segment Building
This feature helps in creating custom audience segments by selecting and targeting likely buyers from a generic audience. It utilizes data science to grow sales by focusing on those most likely to buy, optimizing time and resources.
Better Personalization
OmniSource IQ offers better personalization by using information about ideal customers to create meaningful relationships with targeted audiences. It enhances shopping experiences, motivating consumers to purchase immediately.
Identity Linkages
Over 300M unique identity linkages authenticated monthly, improving onboarding and cross-device matching.
Real Person Identification
The only identity solution provider that authenticates IDs linked to real people.
Comprehensive ID Linking
Link households with all applicable IDs including emails, mobile IDs, IPs, and CTV IDs.
Ad Fraud Elimination
Actively detect and purge IDs associated with ad fraud, including bots and click farms, for platform and campaign integrity.
Aggregator Inefficiencies Addressing
Identify and resolve up to 80% of IDs linked by aggregators that are non-addressable, ensuring accurate data utilization.
Unified Customer View
BDEx's DXP aggregates, normalizes, and optimizes data by eliminating bad, outdated IDs, and fraudulent linkages.
API for Data Access
Real-time API that allows access to a variety of validated data sources for identity linkage in milliseconds.
Media Targeting
BDEX offers tools tailored for media streaming which include more segments for targeting through connected TVs and smart devices, offering insights beyond web cookies and mobile identifiers.
Automotive Data Solutions
BDEX gathers geofenced data, behavioral data, and identity data to provide insights on which consumers are actively shopping for vehicles, including their contact info and current vehicle details.
Retailer Customer Engagement
BDEX's tools like DXP, Omnisource IQ, and Identity Graph enhance your ability to connect with real customers, optimizing product placement in front of the right audience at the right time.
Brand Connection
BDEX offers real and current data from thousands of categories and partners, helping brands engage with consumers through updated insights from various platforms.
Agency Customer Outreach
BDEX matches user IDs across channels and utilizes real-time data to build connections and deliver messages to ideal audiences, enhancing customer outreach strategies.
Franchise Growth
By utilizing tools like DXP and Omnisource IQ, BDEX helps franchises reach targeted audiences through email retargeting, geofencing, and direct-mail targeting strategies.
Meaningful Impacts
Use tools like email retargeting, in-market, and real-time data, geofencing, and direct-mail targeting to reach potential customers across any channel.
Timely Impressions
Identify where consumers are in the sales cycle and use data to serve ads at the right time.
Accurate Information
Use the DXP, Identity Graph, Omnisource IQ, and Data as a Service (DaaS) to build custom, relevant, and real-time audiences.
User ID Matching
Diversify customer connections with BDEX’s Identity Graph, which allows agencies to match user IDs across all channels for a more complete picture of customer behavior.
Custom Audiences
Build your own audience using data from BDEX, which includes over 1 trillion data signals and more than 800 million device ID connections, giving a unique competitive edge.
Timely Messaging
Identify the ideal time and place for connecting with customers through data insights, improving the chance of building lasting connections.
Fresh, Dynamic Data
Gain access to exclusive data that your competitors don't have. BDEX sources information from over 5,500 categories, 800 million mobile ID-to-email matches, and 1 trillion signals in real-time.
Identity Graph
Discover who's visiting your brand across devices and when. The BDEX Identity Graph helps track shoppers, providing opportunities to introduce them to products.
Customer Insights
Use data to track shoppers' interests and behavior, discovering overlaps with your brand to build relationships with new and existing customers.