The SaaS product, Forelight, transforms research briefs into in-depth insights. Users can start a free trial or book a demo to experience the product.
Features
Transcription
Comprehensive transcription of audio and video material in a matter of minutes, allowing for multilingual support and accurate text processing.
Text Analytics
Advanced AI technology categorizes consumer conversations, detecting patterns and extracting insights from text data to provide actionable suggestions.
AI Companion
Engage with an AI assistant that answers questions and assists in real-time, providing valuable insights from consumer data almost instantly.
Data Protection
Ensures that all client and consumer data is protected and stored securely, safeguarding against unauthorized access.
Create Customized Brief and Interview Guide
The platform provides an intuitive interface that guides you step-by-step to create a complete research brief and a structured interview guide quickly.
Find Ideal Participants
Streamlines the recruitment process by allowing you to recruit participants quickly and efficiently in one place, bypassing traditional recruitment hassles.
AI-Moderated Interviews
Leo, the AI, conducts interviews and delivers comprehensive findings in under 72 hours, aiding in making data-driven decisions faster.
Transcription
Obtain a comprehensive transcript of your video and audio interviews in just minutes. The AI technology ensures accurate transcription, whether conducting one-on-one interviews or managing focus groups. It recognizes and differentiates between multiple speakers, enhancing the clarity and organization of transcripts.
Fact Extraction
Extracts key facts and data points from transcriptions automatically, streamlining the process of finding critical information in lengthy recordings.
Pattern Detection
Detects recurring themes or patterns in conversations, providing insights into common topics or trends.
AI Companion
Offers AI-driven assistance during the transcription and analysis process to enhance user productivity and provide additional insights.
Theme Analysis
Uses AI to identify themes in user feedback to find recurring dissatisfaction issues, such as with microgenres.
Sentiment Tracking
AI tools like Forelight capture user emotions to highlight areas of frustration or excitement, aiding in decision making.
Actionable Insights
Transforms complex feedback into clear recommendations to help Spotify make user-centric decisions.
Qualitative Data Analysis
Netflix used qualitative data to refine user experience and improve customer satisfaction by understanding emotions, frustrations, and preferences behind interactions.
Hybrid Approach
Netflix combined quantitative and qualitative data to address the paradox of choice, enhancing user engagement through methods like AB testing and user-generated content analysis.
Enhanced Recommendation Engine
By analyzing qualitative data, Netflix improved its recommendation engine to consider not just stated preferences but also expressed interests, leading to a more personalized user experience.
Content Personalization
Utilized surveys of over 14,000 viewers to understand preferences for personalized video quality, leading to better streaming decisions.
Portable Monitor
A portable monitor allows one to have an extra screen for listening to interviews and taking notes, enhancing multitasking for market researchers. It's easy to travel with, making remote work more efficient.
Desk Chair
A comfortable desk chair can improve posture and focus, important for market researchers who work long hours. It helps reduce distractions and maintain productivity.
Personalized Journal
A notebook with personalized sections for reflections or insights. Ideal for detailed note-taking and adding a personal touch for qualitative researchers.
Laptop Case
A protective laptop case ensures the safety of important data and equipment for market researchers, offering both security and convenience.
Forelight AI Subscription
An AI subscription that assists in generating baseline consumer trends and values. It provides quicker insights by analyzing interview data, enhancing research speed and efficiency.
Interview Generation
Allows users to generate interview questions tailored to their needs. The AI engages in real-time conversations and provides analysis, helping users conduct more interviews in a shorter time frame.
Focus Group Deepening
Enables users to conduct deep analysis of participant experiences through focus groups. Users can listen to participant challenges and gather detailed insights using AI-driven assistance.
AI Insights Evaluation
Provides tools to evaluate insights from interviews and focus groups. Users can filter through data to understand participant preferences and behaviors, combining this with human-led focus group findings for comprehensive analysis.
Real-Time Data Collection
Enables researchers to access data updates instantly as responses are submitted. This offers an immediate understanding of consumer attitudes and trends without delay, allowing for prompt decisions.
Higher Response Rates
Compared to traditional methods, mobile surveys exhibit higher engagement as participants can easily respond using their mobile devices at their convenience.
Diverse Demographic Reach
Mobile surveys can reach various demographic groups, ensuring a wide representation of consumer insights and providing valuable perspectives from different ages, incomes, and geographical locations.
Enhanced Engagement
Utilizes interactive elements like touchscreens and multimedia to make surveys more engaging, leading to deeper insights and richer data collection.
Cost-Effectiveness
Reduces the need for physical materials and in-person data collection, which lowers costs, providing a more efficient research method.
Data Privacy and Security
Recognizes the need to protect user data and discusses measures like encryption and strict data handling policies to address privacy concerns.
Technological Barriers
Acknowledges challenges related to varying devices and software capabilities that may affect survey consistency and data integrity.
Device Compatibility
Focuses on ensuring data collection methods work across different devices and platforms to minimize data loss or distortion.
Limited Depth of Data
Highlights the challenge of mobile surveys capturing less detailed responses due to the nature of short question formats, which might not allow for extensive insights compared to traditional methods.