Boolean Maths is a SaaS product designed to enhance marketing success through advanced data management and analysis. It offers features like custom machine learning models, plug-and-play pixel setup for tracking, and optimization of ad campaigns. The platform helps brands manage data strategy, customer signals, and traffic sources effectively.
Features
Pulse
Plug and play pixel setup for easy tracking of first-party data across various channels. It enables seamless customer journey tracking and optimization across ads, signals, influencers, and traffic sources.
Boolean AI
Offers custom machine learning models that integrate with CRM data, sales pipelines, and more to provide actionable insights and data visualization, aimed at optimizing budgets and leads.
Ad Blocking Impact Analysis
Analyzes and mitigates the impact of ad blockers by understanding users' ad blocking habits to optimize ad delivery and performance.