Datahash is a SaaS product that simplifies data integration for marketers. It offers three main features: Conversions API for secure server-to-server event tracking, Custom Audience for targeted marketing, and Offline Conversions API for tracking offline sales events. It partners with major ad platforms like Meta, Snapchat, and Google Ads for comprehensive first-party data integration.
Features
Conversions API
Access complex first-party data collected from web apps and mobile apps with increased accuracy, reliability, and no reliance on third-party data. It includes compliance with GDPR and CCPA and offers complete control over the data pipeline.
Custom Audience
Helps marketers categorize and target users by creating segments based on various characteristics such as demographics and user behaviour to enhance precise targeting and engagement.
Offline Conversions API
Allows tracking and assessing offline events like store visits or purchases even after a user interacts with an ad, enabling enhanced tracking and evaluation of offline sales events.