Guide to PPC and paid traffic strategies. Covers Google AdWords, keyword identification, bidding, creating landing pages, and performance analysis.
Features
Brief introduction to Google AdWords
Learn the basics of Google AdWords and its application in PPC marketing.
Identifying Keywords
Methods to identify effective keywords for your ads.
Audience and Goals
Definition and understanding of your target audience and setting your campaign goals.
Local Search Terms
Utilizing local search terms to reach a nearby audience.
Negative Keywords
Understanding and implementing negative keywords to optimize ad performance.
Writing Ads
Techniques for creating effective ad copy.
Bidding and Budgeting
Strategies for setting bids and managing your ad budget effectively.
Automated Bidding Methods
Explanation of different automated bidding options available within Google AdWords.
Deciding on Budget
Guidance on how to determine the spending budget for your campaigns.
Traffic Direction
Deciding where to direct your PPC traffic to maximize conversions.
Landing Page Creation
Creating effective landing pages to support your ad campaigns.
Ecommerce Site Integration
Incorporating PPC strategies within ecommerce platforms.
Performance Analysis
Tools and methods to analyze campaign performance and implement improvements.